E-INVOICING EXCHANGE SUMMIT - Dubai, March 23 to 25, 2026

To shape the future agenda, we welcome your suggestions for presentations.
If you are interested in becoming a partner for the E-Invoicing Exchange Summit, please reach out to Alexandra Bayer
Stay up-to-date with the latest program developments by subscribing to our newsletter.


This was the Agenda 2025

Workshop - February 10, 2025

12:30 - 13:30
Registration and Welcome Lunch

13:30 - 16:30

WORKSHOP

GENA Academy Essentials: Everything You Always Wanted to Know About E-Invoicing, but Were Afraid to Ask

Delve into the enigmatic world of E-Invoicing, where seemingly humble administrative documents wield unparalleled influence. This session will unravel the complexities of E-Invoicing, covering essential topics including:
+ Terms and Abbreviations: Decipher the jargon and acronyms.
+ E-Invoicing as a Business Process: Explore how E-Invoicing transcends mere paperwork to become a cornerstone of modern business operations.
+ Why Small Businesses are the Elephant in the Room: they aren't at the table, yet they dominate the debate.
+ Why Governments Care (A Lot): Understand why tax and other regulators simply cannot leave the invoice alone.
+ Supporting Characters: Meet the other crucial actors that contribute to the E-Invoicing ecosystem.
+ Models and Frameworks: Discover the diverse array of business and regulatory models and frameworks that shape E-Invoicing.
+ Regional, Sectoral, and Cultural Differences: how regional, sectoral, and cultural factors influence its implementation and adoption.
+ Global interoperability: The GENA/Peppol incubation project

Workshop conducted by Alex Pavel Head of Middle East Chapter and Michel Gilis Chair Interoperability Working Group, GENA - Global Exchange Network Association

17:00 - 20:00

ICEBREAKER RECEPTION supported by Avalara

Your networking experience starts right here. All participants and speakers are invited to attend the Icebreaker Reception and to pick up their badges for the two conference days.


Conference day 1 - February 11, 2025

08:30 - 09:30
Registration and Welcome Coffee in the Exhibition

09:30 - 09:45

Welcome and Opening

Johannes researches, organizes and runs knowledge and networking platforms that help the industry to benefit from new technologies and cope with changing legal and regulatory frameworks. His events make sure that all stakeholders learn, discuss and network with like-minded experts, practitioners and thought leaders. His main focus lies on E-Invoicing since 1999, carrying out the E-Invoicing Exchange Summits in Europe, Asia and the US, the E-Rechnungs-Gipfel in Germany, and the Swiss Payment Forum in Zurich.
Read more on LinkedIn

Johannes von Mulert Founder and Chairman E-Invoicing Exchange Summit

09:45 - 10:15

Figures, Data, Facts: The Latest Developments in E-Invoicing Globally

This session will explain the current and future adoption rates for E-Invoicing as well as the main influencing factors and the effects it has on all stakeholders such as companies, service providers, tax authorities and associations.

Marcus Laube CEO, billentis

10:15 - 11:00

Mastering E-Invoicing Now: Actionable Steps for Compliance and Efficiency

This session will discuss the state-of-play for E-Invoicing mandates and what lessons can be learnt from regions that have already implemented E-Invoicing. Learn how E-Invoicing can help you transform your AR and AP functions with discussion of the typical challenges of E-Invoicing implementation projects and the obvious and not-so-obvious mistakes in early stages of implementation.

Alex Baulf Vice President, Global Indirect Tax & E-Invoicing, Avalara


11:00 - 11:30
Coffee Break and Exhibition

11:30 - 12:15

Global And Regional Compliance Update

Ellen Cortvriend Partner, Global E-Invoicing and E-Reporting CoE Lead, PwC Belgium and
Hafez Yamin ITX Digital Solutions Partner, PwC Middle East

12:15 - 13:00

Accelerating Peppol Implementation: Understanding the Options for Implementing Peppol

Sam Hassan CTO, Link4


13:00 - 14:30
Lunch Break and Exhibition

14:30 - 15:00

DBNAlliance Exchange Framework: Driving Interoperability And Enabling Seamless Global Trade

+ The DBNAlliance Open Exchange Framework 
+ Targets for 2025
+ Global coverage and interoperability

Dolf Kars Chairman, DBNAlliance

15:00 - 15:30

Managing Tax Compliance Risks Globally Post-E-Invoicing

+ How the E-Invoicing system will reshape VAT/GST reporting, improve tax compliance, and drive operational efficiency for individual businesses and the nation's economy
+ Learn how as VAT processes become more automated, integrating compliance controls into ERPs will become essential for seamless, real-time tax management

Archit Gupta Co-founder and Group CEO, Cleartax


15:30 - 16:00
Coffee Break and Exhibition

Malaysia

16:00 - 17:00

The E-Invoicing Implementation Journey in Malaysia

+ How the introduction of E-Invoicing supports the National Digital Agenda
+ Adopting the CTC Model
+ MyInvois Portal and Key Features
+ E-Invoice guidelines and resources provided to assist taxpayers
+ Incentives introduced to ease the burden of taxpayers

Dr. Rasyidah Che Rosli Director of E-Invoice Division, Tax Operations Department, Inland Revenue Board of Malaysia

E-Invoicing for Business Digitalisation in Malaysia

Saiful Izwan Mohd Shazali Director National e-Invoicing & Standardisation, Malaysia Digital Economy Corporation (MDEC)


17:00 - 18:00
Networking in the Exhibition

18:00 - 22:00

Networking Dinner

All participants and speakers are invited to enjoy dinner and refreshments in a casual atmosphere. Use this perfect opportunity to intensify your business contacts and grow your network.



Conference Day 2 - February 12, 2025

08:30 - 09:00
Morning Coffee and Exhibition

09:00 - 09:45

Convergence of Digital Real-Time Controls & Business Automation

+ In the digital world, tax and compliance are moving upstream, becoming the highest CFO priority
+ Understanding and embracing impacts on already established business processes, such as AR and AP automation, trade and overall supply chain
+ The importance of multistakeholder collaboration

Nazar Paradivskyy VP Regulatory Affairs, Pagero and Qamar Al Hkim Senior Regulatory Associate & Team Lead, CTC & e-invoicing compliance, Thomson Reuters

09:45 - 10:30

National E-Invoicing and Tax Reporting Solution in Serbia

+ eFaktura World: a solution for different government models
+ Benefits for E-Invoicing
+ Benefits for governments of using information extracted from E-Invoicing
+ Automated VAT reporting
+ Anti-fraud system with AI
+ Use case Serbia

Mirko Golijanin Managing Director Serbia, Unifiedpost Group and​
Vojislav Simić Consultant of the Ministry of Finance in the field of E-Invoicing


10:30 - 11:15
Coffee Break and Exhibition

11:15 - 12:00

Roundtable Sessions

Discuss the most pressing business-relevant topics with your peers and gain valuable information.

1. Streamlining Compliance for UAE E-Invoicing with SAP Document and Reporting Compliance

Ahmed Khalifa Localization Expert and Product Manager, responsible for the E-Invoicing solutions for the MENA region, SAP Globalization, UAE

2. Challenges & Options for Implementing E-Invoicing

Manjeet Yadav Founder & Managing Partner, Suma Technology Services

3. Latest Insights into the B2B E-Invoicing Mandate in Germany

Marcus Laube Secretary General, GENA - Global Exchange Network Association


12:00 - 12:45

UAE E-Invoicing: Adopting a Future-Proof E-Invoicing Model

+ Centralized vs Decentralized e-invoicing - different schools of thought
+ Beyond compliance - how can taxpayers practically improve their business processes
+ Preparatory steps – what can you do today in preparation for the UAE mandate

Johan Borendal Vice President Strategy, Sovos

12:45 - 13:30

Polish Approach to E-Invoicing And How the Administration Can Use Data From E-Invoices

+ E-Invoicing model
+ Basic assumptions of the system
+ Functionalities
+ Integration with PEPPOL
+ Data analytics

Krzysztof Rogowski Head of Data Analysis Department and Krzysztof Sledzikowski Data Analyst, Data Analysis Department, National Revenue Administration, Poland

13:30 - 13:45
Wrap up and outlook

13:45 - 14:45
Lunch Break and Exhibition

14:45 - 15:30

Service Provider Community Meeting

GENA Local Chapter Middle East

+ Discussing E-Invoicing Requirements ind UAE and Middle East
+ Networking with the community 

Marcus Laube Secretary General and Alex Pavel Head of Middle East Chapter, GENA - Global Exchange Network Association


15:30 - 16:00
Farewell Coffee Break and Exhibition
16:00
End of E-Invoicing Exchange Summit Dubai 2025

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