GENA
Service/Solution Provider
- Create strategic asset for members
- Focus on members's needs
- Strengthening cross-border digital business
- Belgium
- Company size: 2-10 employees
- Geographical reach: Europe
Company Profile
GENA stands as an international trade association, embodying a vibrant and expansive community of Service Providers originating from various sectors, including network services, business outsourcing, financial services, technology, and EDI services. Initially established as EESPA (European E-Invoicing Service Providers Association) in 2011 GENA’s membership base exceeds 100 full and associate members. Organized under Belgian law as an International Not-for-Profit Association (AISBL/IVZW).
Description of Solution
As a typical Global trade association GENA conducts the following activities:
- Leadership: providing a robust governance framework and a strong team to gather and represent views and do the follow-up.
- Public Affairs: keeping abreast of the regulatory framework, making timely decisions on common positions, creating consensus, building coalitions, adapting to new conditions and always behaving ethically and transparently.
- Communications: creating a communications infrastructure, mastering digital communications, delivering rapid response media capabilities, stakeholder engagement, timely internal communications, well-managed events, and visually appealing materials.
- Adding value: Developing influence, information and intelligence, industry promotion, standards and best practices.